“In order to maximize the millions of eyeballs which our affiliate sites receive, we need to better engage viewers at the point of contact,” said Hudgens. “Working with National Lampoon and tapping into their tremendous content creation abilities and extraordinarily valuable brand, we expect to dramatically increase affiliate site stickiness and attract major advertisers looking to reach consumers through broadband video.”
Personally, I don't get why the Lampoon is investing so much time and energy into online videos. I've never understood the whole trend; I hardly ever watch any videos. But, I guess if they're able to make money off of it well then more power to them!
Source: Press Release
No comments:
Post a Comment