“National Lampoon is an iconic brand and this partnership will allow both brands to capitalize on the growing online marketplace and introduce the unique BOOMj social shopping platform to the National Lampoon’s audience,” said Wendy Borow Johnson, president of BOOMj Inc. “In addition, BOOMj’s ecommerce store will feature and carry a complete selection of National Lampoon products and memorabilia for our members and customers."An online store carrying a complete selection of National Lampoon stuff? Well that's pretty sweet! It's about time they did something like this! Although, I don't really know why they're partnering with a site that caters to baby boomers, since most of their current stuff is aimed at college students. Maybe they're hoping for a nostalgia factor?
Source: Press Release
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